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Proactiv Holding AG

Business segment

CiV Hayat Sigorta

The proven concept successful in Turkey

The life insurance company CiV Hayat Sigorta was founded as an incorporated company. The company is based in Istanbul. Its shareholders are Proactiv Holding AG, with a 90% share, and TARGO Lebensversicherung AG with 10%. Visual The Turkish company CiV Hayat Sigorta was founded at the end of 2007 and is set up in the same way as the German CiV companies. The Citigroup partner has been active on the Turkish market since 1975 and would like to extend the branch sector of Citibank Turkey.

Product strategy

CiV Hayat Sigorta A.S. is part of Citibanking in Turkey. The tailored products are developed by working closely with Citibank and incorporated into the bank's product portfolio. During the initial phase, the focus will be placed on existing products to begin with: the company is starting with a life insurance product, an accident product and credit protection for personal loans and credit cards.

Facts and Figures

  • CiV Hayat Sigorta (life insurance company) was founded on 25 July 2007
  • The cooperation with Citibank Turkey is set out longterm - until 2026
  • CiV Hayat Sigorta employs 22 members of staff in Istanbul
  • Shareholders are Proactiv Holding AG with 90 % and CiV Lebensversicherung AG with 10 %

 


www.civhayat.com.tr